Research
What we measured, and the arithmetic behind it
Primary study
The one with a method section
Measurement
The Ecommerce Tracking Gap
47 actively-advertising Shopify storefronts loaded in a real browser: 51% fired no Meta pixel, 68% had GA4, 6% showed a server-side path.
Read the studyWorking notes
Four questions store owners keep asking
- Operations6 min
Why Dropshipping Businesses Fail
The failure is rarely the product or the effort. It is margin arithmetic that never balanced, tracking that hid the truth, and cash timing that ran out first. Worked numbers included.
Read - Platform5 min
Which Platform to Build a Dropshipping Store On
Shopify, WooCommerce, BigCommerce or a custom build: what actually decides the choice — checkout control, tracking access, app cost and how much of your margin the stack takes.
Read - Fulfilment5 min
China Warehouse or Local Warehouse
Direct from China, bulk import into a local 3PL, or domestic dropship: the real trade-offs in landed cost, delivery time, cash cycle and Merchant Center compliance, with the arithmetic shown.
Read - Strategy5 min
Saturated Niche or Exclusive Niche
Saturation is a cost-of-acquisition problem, not a disqualifier — and exclusivity usually means small demand rather than weak competition. Four tests, with our 2,516-store data.
Read
Bring your own numbers
Every piece here becomes more useful applied to your store than read as an article. Send us the basics and we will run the arithmetic on your situation.
Prefer email? Write to md@fhavi.com